Are you a commercially astute sales leader with a proven track record in luxury hospitality? We are representing a prestigious five-star hotel seeking an experienced Director of Sales to lead its commercial strategy and drive sustained revenue growth. This pivotal role will be responsible for shaping and executing sales initiatives, enhancing brand positioning across Rooms, Dining, and Events, and cultivating high-value partnerships and client relationships.
What's expected of you?
- Develop and implement overarching sales strategies, ensuring full integration into the annual budgeting process.
- Prepare and manage the annual Sales Budget, maintaining adherence throughout the year while submitting accurate and timely forecasts to the General Manager.
- Analyse forecast performance and implement corrective measures where required to ensure targets are achieved.
- Establish, monitor, and drive performance targets and objectives for both the team and individual members.
- Ensure effective cross-departmental collaboration, aligning all functions towards common commercial objectives.
- Monitor market dynamics, identifies emerging trends, and evaluates competitor activity to maintain a competitive advantage.
- Identify and capitalise on opportunities to generate new revenue streams and optimise existing ones.
- Anticipate future business needs and support strategic decision-making across sales and marketing functions in collaboration with the team.
- Work closely with the senior leadership team to deliver the hotel’s vision in terms of revenue growth and market positioning.
- Review and authorise all sales-related expenditures in line with budgetary guidelines.
- Build and lead high-performing teams through effective communication, motivation, and ongoing training initiatives.
- Conduct structured performance appraisals for direct reports, ensuring continuous development and accountability.
- Support the General Manager in the development and execution of pricing strategies and related commercial decisions.
- Introduce and refine operational procedures to enhance departmental productivity and efficiency.
- Oversee database management, ensuring continuous growth through strategic partnerships and third-party channels.
- Review, monitor, and evaluate 90-day action plans across all sub-departments to ensure progress against objectives.
- Prepare and review comprehensive end-of-month reports, providing insights into performance and key metrics.
- Chairs weekly Sales Meetings, driving alignment, accountability, and performance tracking.
- Ensures achievement of rolling three-month sales targets in line with overall business objectives.
What are you expected to bring?
- Progressive experience in sales within the hospitality industry, with at least 3–5 years in a senior leadership role, preferably within a five-star or luxury hotel environment
- Proven track record of driving revenue growth and achieving or exceeding sales targets across multiple segments, including Rooms, Food & Beverage, and Conferences & Events
- Demonstrated experience in developing and executing comprehensive sales strategies, including pricing, yield management, and market segmentation
- Strong background in managing key accounts and establishing high-level partnerships with corporate clients, travel trade partners (including OTAs, DMCs, and airlines), and luxury brands
- Experience leading, mentoring, and developing high-performing sales teams within a structured, target-driven environment
- Solid understanding of budgeting, forecasting, and financial performance analysis within a hotel setting
What's in it for you?
- A vibrant and team-oriented work environment
- Opportunities for career advancement and personal growth
- Competitive salary and benefits package
If you’re a commercially driven leader with a passion for driving revenue, building strategic partnerships, and elevating brand presence, this Director of Sales role could be your next step. Apply today with CeekTalent!